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Why is quality web content important for success in Ecommerce?

“Words are of course the most powerful drug used by mankind” – Rudyard Kipling.

Content is the soul of a website. Content is comprised of the words or text on a web page along with the graphics and structure of a website. Today Web content is the best tool for building relations with your potential customers. The look and feel of a site is crucial but quality web content may be more important. The growing importance of content can be best judged from the following two perspectives:

Search Engines: While crawling pages of a website, search engines look for content more than anything else. Search engines can pick up quality content and it is the only factor that they emphasize and value most while ranking a website. For the benefit of their users, search engines try to find the best and most useful content on the Internet for any given set of keywords.

Users: People all over the world search the net for valuable and quality information. The search is made with two intentions:

  1. To gather basic and fundamental knowledge on a topic
  2. To gather advanced knowledge on a topic familiar to the user

Only high quality content can benefit users of both types.

What is Complete Content?

Complete content consists of three components:

  1. Quality Information: Authentic information
  2. Quality presentation: Unique and user-friendly presentation
  3. Quality Writing: Proper grammar, concise and comprehensive style

Content is the best search engine optimization tool: Recent statistics have shown that people hate ecommerce sites being ranked high by search engines. Wonder why? Users say:

  1. The sites are busy selling their products;
  2. They have great graphics but no words to put questioning minds to rest.

Although users might be initially impressed by the catchy look and feel of a site, just visual appeal is not enough to keep them there for long. Information is the only way to make people spend more time browsing your site.

Content helps generate links naturally: Getting links is the best way to make your site popular and also prove credibility to the search engines. Often it is found that people go for link exchange to impress the search engines. This process however, always runs the risk of being caught by the smarter search engine spiders. Quality content in your ecommerce site can mitigate this risk. With quality content, getting links is easier as anyone coming to your site is sure to find it useful and put it in their site to add value for their customers. This way you get natural links. Even if you go for artificial link exchange, with quality content in your hands it is much easier for you to convince other sites to put your links on their pages. We have the brain and the pen to do it for you.

Types of Content: Content writing can be classified into various categories and types. Each type has its own purpose and target groups. It is very important to know which type of content you require in your site to make it commercially successful.

  • Marketing Content: Content that “pre-sells” your product online. Best suited for ecommerce sites.
  • Research Articles: Content used for providing advanced knowledge on a particular topic.
  • Supportive content: Content used by a person to understand a topic from scratch.
  • Industry Based Content: Content focused on particular industries, for example tourism, hotel, telecommunication, etc.
  • SEO friendly Content: Key word rich content to help optimize a site better, with one or more keywords.

Content development with us: Outsourcing your content jobs to us means much more than quality content. We provide you with the following value added advantages:

Flexibility of hiring a team of any size depending on your requirement

  • Competitive costs
  • Effective and round the clock communication
  • Talented and original writers
  • 100% original and precise write ups
  • Unlimited suggestions accepted to ensure satisfaction at your end

Realizing the need for quality content to make visitors come to your website content is half the journey. To reach your final destination, you may need professional assistance. We can be the torchbearers and pave the path for your online success. Contact us and check out how we can scribe the right content for you.

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