Organic SEO yields the best results over time
In the long run an organic seo strategy will save you money and
provide consistent results
Organic SEO:
Are you wondering what can be organic about a SEO? What is organic listing all about? Well, organic listing is nothing but the top listings that show up when you do a search and these are the listings displayed at the top of the search results. The web sites in an organic listing show up in the first page of the search because of their content and not because the web site owner has bought the place. Whereas, the non-organic listings are the sponsored links that are presented in the first page by the search engine because the advertiser has paid for it. An organic SEO strategy involves getting your web site an organic listing.
Organic listings are what most people explore when they are actively searching for a product/service. When you implement an organic SEO strategy, your web site's ranking may be slow to go up. But you must also remember that this is an inexpensive, long-term strategy that delivers consistently good results over a period of time.
How organic SEO works:
Organic SEO focuses on the content of your web site– the site must contain the relevant keywords. These must recur in the content an appropriate number of times to maintain a certain density in order to catch the attention of a search engine.
These relevant keywords and phrases must also be part of relevant descriptions and occur in the meta-tags of your site.
Other relevant and keyword rich content should be added on a regular basis to ensure that keyword density does not fall and rankings are maintained or improved. For a site like this one, an appropriate density of the phrase SEO Houston, SEO Charlotte, North Carolina and SEO Columbus, Ohio must be maintained.
How organic SEO can transform your business:
When you implement an ethical, organic SEO strategy, this is what you'll get:
- Better rankings in the SERP
- Increased traffic to your web site
- Customers will find you when they're actively looking for your services
- Improved traffic and rankings, which are sustained for years
- Limited expenses, since you're not spending on online advertising or pay-per-click
In addition, organic SEO also ensures that your website is not part of any unethical practices or short-cuts that could undermine your business prospects in the long run. Organic SEO does not support dubious or other high-cost methods meant to artificially bolster your site rankings temporarily.
- No blog spam: This is meant to harm your competitor rather than helping you do better.
- No email spam: Needless to say, spam is a waste of resources and irritates potential visitors to the extent that they may never visit your site.
- No link farms: Link farms promote only themselves and get you to pay them for that.
- No random links: The fact is that randomization simply does not work on the Internet because people are usually looking for specific information.
- No 3-way link trade: Many 3-way link trades are illegitimate and if discovered, could do your website some serious harm.
- No redirect hijacking: This is another unfair means of redirecting a visitor from a higher ranked page/site to your site. When visitors don't find what they're looking for, they're going to get annoyed and won't come back.
Why Organic SEO succeeds
In Organic SEO, content is most important because search engine spiders will read content to determine what your page could be about.
- Many search engines use the content of the title tag in their link to your site since it's a short description of the page content. As a result, the first step of your organic search engine optimization strategy is thorough keyword research. Only relevant keywords are put in, and never appear forcibly stuffed into the content.
- Organic SEO also involves doing an in-depth study of a usable linking structure and reports on the link building techniques. These too are greatly valued by search engine spiders.
- Since there is no advertising or payment involved, organic listings prevent click-fraud losses and deliver only quality visitors from search engines to your web site.
So while artificial SEO can temporarily hike the page rank of a website, those results cannot be reproduced over a period of time. Also, many self-professed SEO gurus tempt innocent owners but hide the dark side of artificial SEO. Consequently, they sell you their ideas and take you for a ride. Organic SEO does not use these methods to achieve high page rankings. Instead, it is based on the fact that a website should be like a star performer: consistent and reliable. Practitioners of unethical or artificial SEO usually demand fantastic sums of money to provide results that flatter to deceive. By the time you realize your folly; you have wasted precious time, energy and resources. Organic SEO, however, aims at winning the game for you and not pleasing you with winning a round.
ÔDrawbacks' of Organic SEO
Some people complain that Organic SEO requires too much effort. But let's compare these Ôdrawbacks' to the benefits you get in the long-term.
- Time consuming: Organic SEO believes in longevity of results. For this, you need emphasis on content, meta-tag enhancement using proper descriptions, and keyword enhanced copy within specified densities of the search engines' algorithms. Yes, doing all this takes time, but the results last much longer.
- Not popular enough: While links are purchased from "link farms" by the artificial SEO methods may boost rankings for a while, organic SEO popularizes websites by working on fundamentals. So you don't have to spend any money on link farms. Besides, the higher rankings you get through organic SEO stay high for a longer time. Overall, you save a lot of money.
- No short-cuts: Hard work and research are the oldest tools of Internet success. Quick-fixes are stop-gap solutions that do not address the problem. They try to treat the symptom. Organic SEO gets to the root of the problem and tackles it head-on.
The bottom line is that adopting an Organic SEO strategy is a cost-effective and reliable way of ensuring higher rankings for your website over a long period of time, increasing the chances of visitors returning again and again. Today, organic SEO is no longer an option in the e-commerce race to attract clients; it is a survival tool that you have to use to kick-start your business and make it a huge success.
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