We are up front about how we get you results

We are honest about what we do, we would never risk using a technique that falls outside of search engine guidelines.

What is ethical SEO:

Many people wonder if SEO is an ethical practice. The truth is that not only is SEO ethical, it is also necessary. However, you need to do it right and avoid unethical means. Because a search engine looks at the position and frequency of keywords, many businesses foolishly opt for practices like stuffing a web site with hidden/invisible keywords hundreds of times (called search engine spamming ). Such quick-fix solutions generate high initial traffic, but this goes into a free fall pretty fast because most search engines detect spamming and penalize such sites or drop them entirely. Spamming is not ethical SEO, search engines do not like any technique that artificially attempt to boost rankings.

Ethical SEO techniques are simple, sustainable and deliver consistent results over a fairly long period of time. Any online business expecting to do well needs to dedicate time and energy to an ethical SEO strategy, to ensure that their web site is always visible and therefore profitable. This is a must because search engines constantly change their search methodology and their rankings. The only thing that will keep the web sites in good standing is in spending resource in providing genuine, useful, timely and updated information in a consistent manner. With a well-maintained ethical SEO strategy involving organic SEO, you will get results that do not wildly fluctuate with changing search methodology.

Unethical techniques to avoid :

Hidden Text or Semi Hidden Text - We still see site's using this technique, if you use the mouse to highlight the page you can reveal it
Hidden Links - Same as above except they try to hide the link or links
1 pixel gif - Spammer will sometimes use a blank tiny 1pixel gif and use the <IMG ALT> tag to stuff keywords
Duplicate Content - If you copy your content from someone else the page will probably not rank and you can get your page or site de-listed
Cloaking - This is a complicated technique that give the search engine spiders a different version of the page than what the end-user sees
Wrong Description - The old bait and switch, search engines and search engine users do not like to be decieved
Running Search Engine Reports - Google clearly states that these automated ranking reports put a strain on their servers
Avoid fake link and content generators - Instead of adopting such misleading techniques, ethical SEO aims to make it easier for search engines to decide whether or not your site's content is relevant to a query. Since search engines change their algorithms frequently, any SEO method that depends on their manipulation will fail in future.

Ask yourself how many times you have been misguided by the top ranking page in a search to find that it is meaningless? Ethical SEO guarantees a high ranking, not the Òtop rankingÓ, which changes over time.

How to adopt Ethical SEO

Ethical SEO does not deal with advertising gimmicks like ÒGuaranteed No. 1 RankingÓ or ÒSpecial arrangements with Google.Ó These are tactics that come with their own set of problems. Recently, a famous car company used questionable SEO tactics and was soon caught by Google. The result was immediate delisting and stern warnings.

Since 85% of traffic to most web sites is directed through a search engine, it becomes important to understand search engines' ranking methodology. Unfortunately, this is a bit complicated and is best left to the experts. However, there are some basic steps you can take to ensure that your SEO strategy is ethical.

Try and understand the logic behind the SEO methods adopted by your SEO consultant who must provide you with all the necessary details of the plan to raise the ranking of your website. If you know exactly what they plan on doing, you cannot be fooled into falling for any unethical practices.
Be clear about the fees you are being charged. There have been many cases where companies try and hide fees in the initial period, only to surprise you with a huge bill later on. One good way to avoid this would be to demand a fair and clear pricing agreement. Ethical SEO firms will never flinch from helping you out on these issues.

Ethical SEO Practices

Whenever a website succumbs to illegal practices, it is because of a temptation to succeed far quicker than it really deserves to. Google's guidelines are quite clear on issues like hidden text and hidden links to duplicate content. Ethical SEO never forgets that websites are meant for people, not for search engines and high page ranks. If your site is liked by people it will automatically get visitors to return over and over. That, in turn, will further boost your page ranking. It is an ongoing process.

The problem with ill-educated consumers is that they think SEO works like magic. If it appears magical, then it's probably not ethical SEO at all.

Facts about Ethical SEO

While the advantages of ethical SEO outweigh its restrictions, it is important to be familiar with what ethical SEO does and does not do.

Ethical SEO consultants give clients full accountability and crystal clear policies and usually offer authentic leads. These firms rely on design and content rather than Òhidden formulasÓ that are alleged quick-fixes for success
Ethical SEO practitioners promptly take action to comply with the changes in Google's algorithms as they apply to all clients
Ethical SEO also protects the confidentiality and anonymity of their clients with regards to privileged information
Ethical SEO provides you with actual search results and separate them from advertisements

Ethical SEO does not:

sell keywords in the address bar
offer 5 to 6-word long key phrases
operate with multiples names for the same service
resort to Ôfake' search engines
offer you Ôshadow domains', which is an illegal way of redirecting irrelevant users
support spyware
have domains removed from Google's index

So what would you like for your website: 1000 hits per day that convert to 87 transactions, or 350 hits per day but with 200 of those translating into transactions? We think you'd prefer the latter and the way to do it would be to go with ethical SEO.

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